This panel will discuss the unique challenges and opportunities of immigration marketing in difficult times, including developing a reputation as an expert on worksite actions, marketing to high net worth individuals and marketing expertise in EB-1 and EB-5 practice. 1) Building Your Reputation and Focusing Your Practice During Difficult Times 2) The Lawyer's Business Plan 3) Co-counsel Relationships 4) Staying Out of Trouble: What Not to Do 5) Setting Up Your Professional Team 6) Marketing to Other Lawyers: They Have Clients Who Need You -- Faculty: Amy R. Novick (dl), Program Chair, Washington, D.C.; William A. Stock, AILA Board of Governors, Philadelphia, PA; Mark A. Ivener, Los Angeles, CA; Gordon Quan, Houston, TX